Clik here to view.
Using description tag creatively to boost conversion
How the description tag can improve clickthrough and conversion In a previous blog post regarding the description tag for search marketing, even although Google no longer (or ever did) use it in their...
View ArticleGoogle’s new WebP image file format
Google announces a new web image format to rival jpeg Google is attempting to launch a new image file format called WebP which is claims is just as good as jpeg with a 40% file size reduction. Google...
View ArticleIt’s official, Twitter & Facebook links do matter!
Google and Bing come clean on Social Media (SM) It has long been thought that with the addition of social media features and search options from both Google and Bing that social activity, Tweets and FB...
View ArticleNot all Url Shortening Services are Equal
Choose the best for your SEO activities When using any of these services you have to be careful which service to use as they all don't use a 301 direct and it is important from an Search Engine...
View ArticleGoogle: Reading Level Search
Can Reading Level Search affect SEO? On 14 December, on Google for Students blog, Google announced a new feature Reading Level search. Found under Advanced Search it enables returned search results to...
View ArticleIs Google Instant affecting your search results?
How is Google Instant performing? Most site owners and a good many searchers will be aware of the changes to the way search results are displayed since Google Instant was launched a few months ago. It...
View ArticleMeta tags-what are they?
Are Meta tags important? Was asked by a contact only today, “What is a meta tag and how does one get one on my blog.” It’s easy to forget that there are new, inexperienced users, bloggers and website...
View ArticleFacebook: Groups vs. Pages
A page is better for your business Another question, yesterday, from a business acquaintance, who had setup a Group and was using it in a business context, asked if that was the best option or whether...
View ArticleWebsite fonts can make that little extra difference
New web fonts supported by Google Web designers have always been restricted, in comparison with print media and other mediums, by the limitation imposed by the availability of the every day fonts...
View ArticleGoogle: ‘Farmer’/Panda Update
Google the farmer attempts to address the problem of crappy content! It’s long been a bone of contention for legitimate search marketers that the search engine results pages (serps) are often cluttered...
View ArticleGoogle: Just had a personal call from Big G!
Google is not just an algorithm! In general when we think about Google it is in terms of their size, their global dominance in search and the effects that changes to their algorithm, as we have seen...
View ArticleGoogle, Yahoo & Bing adopt new web coding microformat
How will Schema impact on SEO? On 9 June 2011, it was announced that the web’s leading search engines, Google, Yahoo and Bing, are giving their support to what appears to be a significant update to the...
View ArticleGoogle Places – It’s changing face
New Look for Google Places Google announced last Thursday changes to the look and layout of their Google Places listings. More importantly they are dopping or, at least, relegating 3rd party reviews...
View ArticleIs SEO Spam? Google says No!
Does Google regard SEO as spam is a legitimate question particularly after the announcement they made only last week in which they stated that search terms would be encrypted for signed-in users. Lost...
View Article9 tips to optimise your ecommerce site
The Get Elastic Blog published today a post entitled 5 Reasons Why Your Ecommerce Site Matters More Than Ever and highlighted 9 areas that can help ecommerce site owners maximise their online activity...
View ArticleCan cross domain canonical linking make a difference to content scraping?
Cross domain canonical linking now possible Although cross-domain canonical linking is now possible it was originally introduced to overcome the problem of duplicate content on one domain. Duplicate...
View ArticleBorder Checks Row–Example of Google’s new freshness update!
The Freshness Update – Google’s newest algorithm change Google continues, in its opinion, to improve it search algorithm on the basis of providing the best and most relevant content to its customers,...
View ArticleWhat should site bounce rate be?
What is your sites bounce rate? “Are you using any website analytics?” is not a question that you generally need to ask a new or potential client as it is easy enough to find out for yourself but it’s...
View ArticleWhat impact does Social Media Sites have on SEO?
Google+ activity seems to top the list! Although, as the testers admit, the results have no real statistical significance and as such can’t be taken as definitive, they are indicative of what social...
View ArticleWhy Danny Sullivan hates SEO!
In Defence of the Search Engine Optimization Industry Danny Sullivan in a recent post entitled ‘Why People Hate SEO’ highlighted an issue that has bedevilled legitimate SEO practitioners since the...
View Article
